eVisibility Insider - Internet Marketing Blog http://www.evisibility.com/blog Sat, 15 Nov 2008 00:19:24 +0000 http://wordpress.org/?v=2.3 en 1002372http://www.feedburner.com The Weekly Insider 11-10-08 to 11-14-08 http://www.evisibility.com/blog/the-weekly-insider-11-10-08-to-11-14-08/ http://www.evisibility.com/blog/the-weekly-insider-11-10-08-to-11-14-08/#comments Sat, 15 Nov 2008 00:19:24 +0000 Stephen Peron http://www.evisibility.com/blog/the-weekly-insider-11-10-08-to-11-14-08/ This is what we found this week:

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The Weekly Insider 11-10-08 to 11-14-08

]]> http://www.evisibility.com/blog/the-weekly-insider-11-10-08-to-11-14-08/feed/ The Weekly Insider 10-27-08 to 11-07-08 http://www.evisibility.com/blog/the-weekly-insider-10-27-08-to-11-07-08/ http://www.evisibility.com/blog/the-weekly-insider-10-27-08-to-11-07-08/#comments Fri, 07 Nov 2008 23:46:44 +0000 Stephen Peron http://www.evisibility.com/blog/the-weekly-insider-10-27-08-to-11-07-08/ Sorry folks, things have been a bit crazy around here. Our Google Bot got out of his cage early last week and trying to get him back in his cage proved to be more difficult then first anticipated. So, here is what we found over the last two weeks.

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The Weekly Insider 10-27-08 to 11-07-08

]]> http://www.evisibility.com/blog/the-weekly-insider-10-27-08-to-11-07-08/feed/ The Weekly Insider 10-13-08 to 10-17-08 & 10-20-08 to 10-24-08 http://www.evisibility.com/blog/the-weekly-insider-10-13-08-to-10-17-08-10-20-08-to-10-24-08/ http://www.evisibility.com/blog/the-weekly-insider-10-13-08-to-10-17-08-10-20-08-to-10-24-08/#comments Fri, 24 Oct 2008 20:25:40 +0000 Stephen Peron http://www.evisibility.com/blog/the-weekly-insider-10-13-08-to-10-17-08-10-20-08-to-10-24-08/ Last week I forgot to post the Weekly Insider, so this week you will get a double dose!

10-20-08 to 10-24-08

10-13-08 to 10-17-08

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The Weekly Insider 10-13-08 to 10-17-08 & 10-20-08 to 10-24-08

]]> http://www.evisibility.com/blog/the-weekly-insider-10-13-08-to-10-17-08-10-20-08-to-10-24-08/feed/ MyAds Beta: A New Dating Site Alternative http://www.evisibility.com/blog/myads-beta-a-new-dating-site-alternative/ http://www.evisibility.com/blog/myads-beta-a-new-dating-site-alternative/#comments Wed, 22 Oct 2008 15:38:06 +0000 Dan Redman http://www.evisibility.com/blog/myads-beta-a-new-dating-site-alternative/ This is a step-by-step pictorial on how to use the new Myspace advertising platform, MyAds. I applied the platform to a real-world application rather than a paying customer. The hyper-targeting, as advertised, of this product allows for such specific Myspacer targeting that you don’t have to spend much to get a lot. That’s what is earned when you limit your impression spillage.

Exhibit A:

Myspace Ad

After login, you are immediately driven into the creation of a campaign. The instructional visuals and traditional Web 2.0 give the site an inviting ease of use.

Exhibit B:

Myspace Ad

If you select to use the MyAds templates you are cue’d to select your ad size and then choose one amongst any of a number of pre-fabs to work within.

I decided that my campaign would be best suited for a simpled 3 frame animation. 1) Question 2) Answer 3) Click me.

Exhibit C:

Myspace Ad

Whoops! No animation available when designing. I would have been stuck with a very ambiguous single frame, but instead, I returned to the templates to re-think my creative.

Exhibit D:

Myspace Ad

The templates appear pretty flat at first glance, so a spicy photo from my own collection was warranted. The option is given to either import locally or pull from an existing Myspace destination. This isn’t a seamless transition as you aren’t given any transfer functionality from your Myspace albums. The best you can do is save locally and then browse-upload to the MyAds platform.

Exhibit E:

Myspace Ad

After selecting a relatively flattering photo and using the image sizing tools, I was able to adjust my photo and create the image ad on a basic template easily.

Exhibit F:

Myspace Ad

Enter the Hyper-targeting; MyAds’ key functionality. You are able to pinpoint your target not only geographically, but also by very specific interest. I zealously selected Female, 18-32, located in San Diego.

Myspace Ad

With an interest in targeting a financially sound and health conscience woman, loving of animals and partying, but also may venture outdoors to view a favorite ‘Family Guy’ episode, my filters were added accordingly. Much to my initial confusion, filters don’t actually filter; they layer. So in reality, my dream of targeting 1 female in San Diego that has all of the aforementioned interests was replaced by the targeting of 37,000 either/or’s.

Exhibit G:

Myspace Ad

Yay! I’m done, now time to sit and wait for A) Approval B) my next future ex-wife.

Post from: eVisibility Insider - Internet Marketing Blog

MyAds Beta: A New Dating Site Alternative

]]> http://www.evisibility.com/blog/myads-beta-a-new-dating-site-alternative/feed/ The Weekly Insider 10-06-08 to 10-10-08 http://www.evisibility.com/blog/the-weekly-insider-10-06-08-to-10-10-08/ http://www.evisibility.com/blog/the-weekly-insider-10-06-08-to-10-10-08/#comments Fri, 10 Oct 2008 21:19:41 +0000 Stephen Peron http://www.evisibility.com/blog/the-weekly-insider-10-06-08-to-10-10-08/ This is what we found this week:

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The Weekly Insider 10-06-08 to 10-10-08

]]> http://www.evisibility.com/blog/the-weekly-insider-10-06-08-to-10-10-08/feed/ Announcing the SEO Halloween Costumes Contest http://www.evisibility.com/blog/announcing-the-seo-halloween-costumes-contest/ http://www.evisibility.com/blog/announcing-the-seo-halloween-costumes-contest/#comments Wed, 08 Oct 2008 17:15:41 +0000 Stephen Peron http://www.evisibility.com/blog/announcing-the-seo-halloween-costumes-contest/ eVisibility is excited to announce the first annual “SEO Halloween Costumes Contest“!

SEO Halloween Costumes Contest

What is it?

We love Halloween! That simple. To celebrate one of the best holidays of the year Miguel Salcido and I got to thinking and shortly there after SEOHalloweenCostumes.com was born!

We wanted to create fun place for the Internet Marketing community to show off their fun side and of course to make fun of people in our industry. We figure, the more embarrassment the better. Halloween is all about dressing up, having fun, and laughing at people and their costumes. So please enjoy the contest and please do not take offense to anything.

What can I win?

1st Prize - $200 Apple Store Gift Certificate
2nd Prize - $100 Apple Store Gift Certificate
3rd Prize - eVisibility Robots.txt Shirt

How to win

Winners will be judged by creativity, authenticity, and relevance to SEO. You can submit a link to your blog post, which contains either a photo or a video, and explains why your costume should win. Or, if you cannot get a blog post up you can submit a link to your photo or video of your costume and leave us a short description (1500 character max) explaining why you should win.

So what are you waiting for? Go submit you entry!

Happy Halloween!

Special Thanks to Gary (The Rockstar) Howell for creating the site and Tyler (The Creative Genius) Jordan for the artwork!

Post from: eVisibility Insider - Internet Marketing Blog

Announcing the SEO Halloween Costumes Contest

]]> http://www.evisibility.com/blog/announcing-the-seo-halloween-costumes-contest/feed/ The Weekly Insider 9-29-08 to 10-03-08 http://www.evisibility.com/blog/the-weekly-insider-9-29-08-to-10-03-08/ http://www.evisibility.com/blog/the-weekly-insider-9-29-08-to-10-03-08/#comments Fri, 03 Oct 2008 19:48:04 +0000 Stephen Peron http://www.evisibility.com/blog/the-weekly-insider-9-29-08-to-10-03-08/ This is what we found this week:

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The Weekly Insider 9-29-08 to 10-03-08

]]> http://www.evisibility.com/blog/the-weekly-insider-9-29-08-to-10-03-08/feed/ The Weekly Insider 9-22-08 to 9-26-08 http://www.evisibility.com/blog/the-weekly-insider-9-22-08-to-9-26-08/ http://www.evisibility.com/blog/the-weekly-insider-9-22-08-to-9-26-08/#comments Fri, 26 Sep 2008 22:48:27 +0000 Stephen Peron http://www.evisibility.com/blog/the-weekly-insider-9-22-08-to-9-26-08/ This is what we found this week:

Post from: eVisibility Insider - Internet Marketing Blog

The Weekly Insider 9-22-08 to 9-26-08

]]> http://www.evisibility.com/blog/the-weekly-insider-9-22-08-to-9-26-08/feed/ The Weekly Insider 9-15-08 to 9-19-08 http://www.evisibility.com/blog/the-weekly-insider-9-15-08-to-9-19-08/ http://www.evisibility.com/blog/the-weekly-insider-9-15-08-to-9-19-08/#comments Fri, 19 Sep 2008 22:17:43 +0000 Stephen Peron http://www.evisibility.com/blog/the-weekly-insider-9-15-08-to-9-19-08/ Arrr Matie… Happy Talk Like a Pirate Day!

pirate flag

Here be what we found this week:

Post from: eVisibility Insider - Internet Marketing Blog

The Weekly Insider 9-15-08 to 9-19-08

]]> http://www.evisibility.com/blog/the-weekly-insider-9-15-08-to-9-19-08/feed/ Is There Value in Social Media? http://www.evisibility.com/blog/is-there-value-in-social-media/ http://www.evisibility.com/blog/is-there-value-in-social-media/#comments Tue, 16 Sep 2008 15:14:56 +0000 Dan Redman http://www.evisibility.com/blog/is-there-value-in-social-media/ The buzz of social media was once blind, but now it can see. Advertisers far and wide are finally able to answer the million dollar question of 2008, ‘What is social media? And how can I use it?’.

The aftermath has become, ‘I’m using social media, but I have no idea whether or not it’s doing me any good.’

In a post found on MediaPost’s Online Metrics Insider, Social Media ‘Maybe I just don’t get it’.

A series of internet marketers are questioned “Have you been able to measure or track any tangible outcomes from your social media initiatives?“. Below are excerpts from Mediapost’s translations of their responses:

Expert #1, I don’t really know

Expert #2, ROI is likely negative.

Expert #3, It’s difficult, and we don’t know yet.

How to get it…

Social Media cannot be appropriately given a confident ROI if it is nonstrategic and improperly monitored/tracked.

Paid search is really the culprit here. Advertisers want all other marketing to be as easily definable.

Step one: someone searches a keyword.
Step two: My ad is clicked
Step three: 3%-5% of the time I earn a lead from the click pool

If the intangibles of paid search were monitored as though it were a social media campaign, it would fail 100% of the time.

Am I gaining online mindshare with paid search? Most likely never

Are key industry influencers talking about my product? It would strictly be by chance if Search propagated this.

Is my positive sphere of influence trending upward? Again, good luck purposely accomplishing this with Search.

The question here boils down to ‘Is there value in social media?’

If you are answering ‘no’, or ‘I don’t know’ then you were sleeping or hung-over in your Marketing 101 class.

Branding IS important.

The ability to precisely target your demographic profile and market WITH, rather than AT, your prospects is monumental. Never has a branding opportunity afforded this.

Cut to the chase, Dan.

Where do I see ROI?!?!!? It’s portfolio wide, as you can expect with any good branding campaign.

  1. It could rear itself as improved SEM conversion rates
  2. or Direct/branded traffic gaining momentum.
  3. Improved customer satisfaction (retention)
  4. Lessening the days to purchase or increasing visitor loyalty

And at least 100 other valuable benefits that could just as easily go unnoticed if they aren’t earmarked.

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Is There Value in Social Media?

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